Category Archives: SEO

Website Visibility Boosting Tips

  It is very important to increase your website’s visibility which will gather you lots of viewers. Let’s see how to improve your website’s visibility. In order to push your website to the top of a search engine you have to focus on the words that you have used in your website. The descriptions should have relevant keywords which are directly related to your website. These keywords lets your website to pop first in the search engine.

So ensure that the captions or descriptions or whatever tags you used in your website is more accurate to what you do. Also ensure that you are connected with social media and you have a separate profile for your website in all popular social media. This will improve the popularization of your website effectively.

Do not forget to configure your sitemap, it is essential to give google a complete information about the number of pages and content of your website which will be convenient for it to fetch your website in search engines easily, this can be done using google webmaster. If you have any images or videos in your website it is important to optimize it properly. Make sure that you give a proper taglines to it so it would be easy to locate it by search engines.

So Yesterday: 5 SEO Techniques that Don’t Work Anymore (And Will Hurt More than Help)

   Search Engine Optimization is dynamic; Google and other search engines are always revising the algorithms used to rank web pages because of webmasters trying to cheat the system and to improve the user experience overall.

At Boca Raton SEO, we have observed that there are SEO techniques that might have worked in yesteryears but are not as effective anymore or that will outright hurt your website. We will give you with a few tips on which SEO techniques just don’t work anymore and that you should stay away from.

Link Farms

Once upon a time, you could popularize your website by ‘farming’ out links. Link farms were website that were made specifically to promote websites by increasing the number of outbound links from your website. They tried to manipulate the Google ‘PageRank’ feature which considered outbound links as a ‘vote’ for your website. However, Google devised a new algorithm and link farming does not work anymore. Web crawlers can nowadays quickly detect link building of this type and it might get your web-listed so you should not use it as an SEO technique.

What we recommend: at Boca Raton SEO, we recommend that instead of farming out links, use proper or organic link building techniques; look for quality websites relevant to the content of your own website and that allow guest posts, and post on such websites. Also, use inbound links from authority websites in your own web pages.

Article and Blog Directories

Imagine the Yellow Pages but for website links; that is how article and blog directories used to work. You would create content and post it to the directory and they would allow you to include a link or two back to your website. While this tactic worked in the past because the internet would be more populated with links to your website, Google rankings no longer give them as much weight. You should not consider article and blog directories as part of your SEO toolset.

What we recommend: put your focus on social media SEO instead to get the word out on your website. Post on Facebook or Twitter with a link to back to your website. Even with the ‘nofollow’ element, it should still be a better technique to improve traffic to your website.

Forum and Blog Commenting

Forum and blog commenting was also a popular SEO technique back in the day. The practice was to join a forum and then create posts with links back to your website in every thread. For blogs, it was to leave a comment with a link back to your website in the comments section.

What we recommend: Avoid this practice all together as it will not provide you any benefits. If you leave your links in the comments section of websites and blogs that are totally irrelevant to your own on a regular basis, you will end up harming your own website.

Boca Raton recommends that you use only white hat SEO practices as they are more beneficial to your website in the long run.

Need for a good SEO For A Website

    Search engine optimization is one of those concepts required for a website to be successfully crawled and indexed by any search engine. Without a good SEO, a website may not attract relevant traffic from search engine results which would make the existence of a website as a pointless thing. This makes SEO as no longer an option for businesses in the information technology field.

It has become a necessity for all kinds of online businesses in the recent days to make a website indexed by search engines and thus stay alive in online competition and to gain more market share in a field where everything is changing with the blink of an eye. Furthermore, it is affordable and is an investment instead of being expenditure. Here are the reasons why your website should be SEO enabled:

SEO leads to more sales conversions: A SEO enabled website enlarges your visibility in search results related to keywords that are associated with your product or service. It leads more customer enquiries into possible sales conversions with reduced costs of conversion.

Bears a significant portion of marketing mix: If an organization’s marketing mix for a product involves using of online branding strategies to fight the competition in the market, then in that case SEO is one of those strategies that would contribute to a significant portion.

SEO makes it easy to attain greater online presence without having to spend impossible amounts on offline marketing.

SEO is affordable: SEO is one of such marketing mediums where the returns are significantly manifold than the initial investment. It is able to generate more web traffic to a particular website and create a quick impression that will draw customers to stores or to make online purchases. There is a false opinion that SEO might be expensive whereas a good SEO where it really proves results is actually an affordable one.

Contact us for more details about Seo training.

Is Chasing Author Rank A Waste Of Time For SEOs?

   Author Rank is previously a ranking factor, and irregularly, we hear an important person offering proof. The proof is that one year old post had creator tagging added. Adding a number of the other commentary representative that this test lacked a few reins and it has been online for approximately a year now.

Author rank can root Google to re-crawl the placement, and in so doing possibly pick up other signals or relevancies that it had not earlier than. The information is these types of stories are uncommon; creating a distant greater probability that there is zero to see here than that we must shout. Google take some noticeable action based on an author trust like foundation. This was when they happening removing photos in some cases for people who had properly implemented Authorship.

Author Rank makes this attractive is two things that is it was the primary clearly touchable and observable action based on Authorship and the second thing is that there was no ranking-based deed as part of it. The Authorship implementation goes wrong for a lot of people. Pursuing the notion of Author Rank can only guide you to performance which will run oppose to what Google want to see and notice anyway.